Analysis of Work Placement Vacancy Essay Example | Topics and Well Written Essays - 250 words

Analysis of Work Placement Vacancy - Essay Example In product development, an employer would be exposed to the global trends embraced by the organization in regards to product production. Skills required for the placement are based on the ability to develop communication and technological techniques (Ford Motor Company, 2014). The IT placement requires one to bear the ability to develop IT tools and solutions to enhance business productivity (Ford Motor Company, 2014). In the marketing placement, one is required to possess consumer appreciation skills as well as the ability to develop fresh and trendy marketing ideas. In the quality placement, a person is required to have ideas on how to connect quality to product production and manufacturing. From my academic experience, I was able to acquire the skills required for the placement. I have exceptional skills in teamwork, total quality assurance, marketing and IT. However, the requirements by ford are more demanding that my prior experience in school. The skills I lack will be provided by the employer in the training experience. Moreover, I will develop skills as required by the employer to increase my work placement effectiveness. In addition, I would enhance the skills I lack by consulting with other employees in the

Edgar Allan Poe Essay -- essays research papers fc

Edgar Allen Poe Edgar Allan Poe Edgar Allen Poe’s contributions to American literature have become increasingly more prominent as the years have passed. As short fiction has become a more accepted genre in literary circles, Poe’s theories are studied with more passion. Although he lived a rather melancholy life, Poe did experience moments of joy, and desired to capture the beauty through poetic form. Indeed, what he left behind for the literary world was his gifted genus, revealed through his poetry, fiction, and criticism. The darkness that seems to surround Poe’s life began as an infant. Poe was born January 19, 1809 in Boston, Massachusetts. He was the second son of David and Eliza Poe, but soon after he was born, David abandoned the family. Then two years after that occurrence, Eliza died from tuberculosis. After her death, Edgar, his little sister, Rosalie, and his brother, William, were separated. While William was sent to live with his grandparents, and Rosalie was sent t o a family in Richmond, Virginia, Poe moved to live with John and Fannie Allan (Silverman 1-15). John Allan was a well-known businessman, and Poe was no longer surrounded in poverty. John made sure that Poe was given a good education, and when living in England with the Allan’s, he went to private academies. The then moved back to the states, and Edgar enrolled at the University of Virginia in 1826. When he was there, he spent much of his money, and soon found himself in debt. He asked Mr. Allan to pay for it, but he refused, because he assumed that the debt was due to Poe’s constant gambling and consumption of alcohol (Silverman 29-38). It can be assumed that the greatest contributor to Poe’s disturbance was his addiction to alcohol. His foster family’s status made this problem a shameful vise, and a source of conflict. Poe used drinking as an escape of sorts, and his life was greatly affected by the substance. It disrupted his writing, his first engagem ent, and his time with his foster family. After he left home, he tried to make a life for himself in Boston. He was reunited with his brother, but at the young age of 24 he died which upset Poe very much. His writing became more insistent after being rejecting constantly by newspapers. Soon afterwards, he married his own cousin, Virginia, who was his symbol as the perfect woman. In 1837, he moved to New York, where competed wit... ...erished possession. Finally, he asks once again, whether it is fantasy that is only a dream, or is it that reality itself is but a dream as well. Edgar Allan Poe always seemed to desire creating another world, an artificial creation, but in this process conveys the beauty he always craved for. Poe’s life was one full of despair and depression, which later lead him to create literary masterpieces. Perhaps it was this state of mind which made him appear fearless, allowing him to voice his opinion in spite of the criticism directed at him. In this day and age, his words are to be regarded with a newfound significance, for literature has become a genre in and of itself. His theories on writing will continue to be studied for generations to come. Though his place in literary circles was uncertain in his own time, his place in the literary cannon is undeniable today. Bibliography Hart, James David. The Oxford Composition to American Literature. New York: Oxford University Press, 1983. May, Charles E. Edgar Allan Poe: A Study of the Short Fiction. Boston: Twayne Publications, 1991. Silverman, Kenneth. Edgar Allan Poe: Mournful and Never-ending Remembrance. New York: Harper, 1992.

Marketing Mix and Branding

MARKETING MIX: PRODUCT AND BRANDING STRATEGIES Abstract Brands have now transcended their general definition of just being a name or logo that differentiates them from other products in the market to a more humane and characterized version to which people can relate to and come to depend on in their everyday lives. According to Fournier brands create relationship with customers. This paper agrees with the statement in the goods only category for Coca Cola however for the service only it does not hold true in this particular case for Disney’s Pixar Animation Studio. Lastly, it looks at the implications for managers and how they can support their brand to outshine others in the market and garner a more loyal base resulting in profits. Marketing Mix: Products and Branding Strategies The American Marketing Association defines a brand as a â€Å"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers†. However, in today’s competitive and consumer driven world brands are no longer simply names to identify a certain product or service they have taken the shape of a living character that has the ability to be a part of one’s self, family and everyday life (Fournier, 1998) Brand Ambassadors Brands have evolved into ‘people’ for consumers. When we talk about a brand we don’t just mean to consume a product or service. Repeated purchases and the satisfaction derived from them takes brands to a higher level. Brand loyalists expect brands to not only cater to their immediate but also psychological needs such as provide comfort, superior quality or service. There is a sense of attachment and relatedness to brands. Marketers and brand managers have started thinking of brands as not only a colorful logo or a catching tag-line and attractive packaging but also by characterizing it. Rolex has consistently presented its brand as a symbol of ‘power and success’ reinforcing it through advertising their watches through two most successful players, Tiger Woods and Roger Federer. Brand managers are looking for ‘brand ambassadors’ to carry out the personalization of brands and the benefits they have to offer to the consumer. People expect brands to deliver their expectations like from human beings and not to disappoint them. Successful brands always stay ahead and think of their consumer needs and how they can be personalized more so the brand becomes an essential part of their everyday lives. Enterprise Rent-a-Car has personalized its brand through its superior customer service. They understood their consumer’s needs for immediate and convenient service and whenever a car breaks down or is unavailable Enterprise’s name comes up the first thing in our heads. People have formed a relationship with McDonald’s Golden Arches and Ronald McDonald. Wherever they will see a familiar, smiling Ronald McDonald they’ll know the restaurant is present even if it’s in a foreign country. The New Coke vs. Coke Classic The best example of customer- brand relationship is of Coca-Cola Classic and the New Coke. Coca Cola has been in the maturity stage of the product life cycle for a long time as it continues to cater to millions of consumers worldwide across 200 countries everyday and continues to remain substantially profitable and ahead of its competitors. It has met with competition from Pepsi and other beverage makers yet it markets the top four of five beverage brands in the world. In 1985, New Coke was revealed to the consumers amid much fan fare, TV commercials and promises of ‘smoother but bolder’ taste. Though product surveys had concluded that the taste of New Coke was preferred however, the deep attachment of consumers to the original Coca Cola formula and their association with it was so strong that Coca Cola soon saw consumers protest and hoarding of the old version of product. On July, 11 the New Coca Cola was taken off shelves. â€Å"We did not understand the deep emotions of so many of our customers for Coca-Cola. † (Keough, n. d) As mentioned earlier, successful brands keep their consumers needs in view however Coca Cola made the error of not asking their loyal consumers if they even wanted to change their favorite beverage (Craig, n. ) Thus, this clearly shows that consumers form a relationship with brands and come to rely on it. They reject changes that take away that personalization aspect from the product that makes it their favorite. Even after 20 years the original Coca Cola is still the most preferred brand of millions worldwide. Disney Pixar Animation Studios With the advent of computers, animation has become an integral part of movies and they continue to entertain young and adults alike. Disney’s Pixar is a name among many which has produced outstanding movies like Wall-E, Ratatouille, Finding Nemo, etc. All these movies have fascinated viewers and pulled in billions of dollars worth of business. However, brand loyalty would not be the term for Pixar. Audiences enjoy movies that provide great entertainment and although Pixar provides excellent animates stories and characters and audiences expect them to do so yet they will basically focus more on the film rather than the movie studio producing it. Audiences are pulled in by the movie storylines, their characters and how they are portrayed. Even though big movie studios have better resources and greater distribution networks yet it does not guarantee them blockbuster movies every time. Animation studios like Pixar are in the maturity stage where other studios like Dream works SKG is also trying to make its marks and produce quality animated movies including Shrek, Kung Fu Panda and others which were also successful at the box office. Therefore what pulls in audiences is not the studio name itself rather it’s the story line and the entertainment provided by the movie. Implication for Brand Managers Fournier’s customer-brand relationship holds true for the goods only category in this paper whereas for the studio example it does not hold true. Brand management is an important aspect for any company that wishes to succeed in the consumer market. To have an effective position in the minds of the consumers and the ways to attract them and make them loyal to their particular brand is what most marketers aim to do. A foundation of brand loyalists allows the organization to charge a higher price and spend less on advertising, free trials and other promotional costs, with final result being an increase in shareholder wealth and continued profits. The key to managing brand identity is evolution, not revolution. Marketers are often tempted to radically change brands and products, which is a highly visible activity. Totally changing the brand visuals can give rise to consumer concerns about changes of ownership, or possible changes in brand values, or even unjustified extravagance (cited in Bennett & Rundel-Thiele, 2005) Marketers must seek to be maximally different from competitors, and this requires more radical innovation. Brand managers must take risks. One successful launch involving a maximum difference will be very profitable and far more memorable for customers. Organizations seeking to improve brand loyalty should first identify the level at which their brand is successfully operating (functional, emotional or symbolic), and then develop marketing programs designed to resonate with the consumer at that level in a way that differentiates the brand from the competition. The ultimate goal for a brand manager would be a brand community, where consumers affiliate with other consumers around a brand (cited in Bennett & Rundel-Thiele, 2005). References Bennett, R. & Rundel-Thiele, S. (2005). The Brand loyalty life cycle: implications for marketers. Journal of Brand Management, 12(4), Retrieved February 17, 2010 from http://web. ebscohost. com/bsi/pdf? vid=3&hid=106&[email  protected] Craig, S. (n. d). New coke and other marketing fiascoes. Retrieved February 17, 2010 from http://www. msnbc. msn. com/id/7209828/ Fournier, S. (1998). Consumers and their brands: developing relationship theory in consumer research. Journal of Consumer Research, Retrieved February 17, 2010 from http://web. ebscohost. com/bsi/pdf? vid=3&hid=106&[email  protected] Keough, D. R. (n. d). New coke and other marketing fiascoes. Retrieved from http://www. msnbc. msn. com/id/7209828/ Lake, L. (n. d. ). What is Branding and how important is it to your marketing strategy? Retrieved Fevruary 17, 2010 fromhttp://marketing. about. com/cs/brandmktg/a/whatisbranding. htm

The Crime Of The Criminal Justice System - 1709 Words

The Criminal justice system is an institution that is suppose to uphold social control, manage crime, and enforcing penalties for violations in society. What are some of the racial disparities among African Americans in the Criminal Justice system today? The criminal justice system has been around for decades supporting and facilitating the cities of crime. So why is it that most of our prisons and jails hold a substantial amount of people of color? People of color have come a long way from slavery by becoming their own storeowners, buying their own homes, and even attending schools with other people of race. African American’s struggle with a wealth gap in today’s society; which puts them in situations that could influence to sell or deal drugs for money to support their families. The officer official’s then would use this bias toward African Americans to pull them over with no cause, other to see if they are transporting drugs. The criminal justice system has m ore inmates of color in the prisons and jails systems then white and other minorities combined, so this should be a red flag that our system is picking on one type of culture. In this paper, after discussing the wealth gap, racial profiling, and the institutions system will become clear why things need to change and a new system of none racial bias needs to come into play. The wealth gap between white people and African Americans people has increased throughout the years only separating us even more, instead of theShow MoreRelatedCrime And Crime : The Criminal Justice System Essay1520 Words   |  7 Pagesanalyzed various aspects of crime and criminality. Through continued study and ongoing research, criminologists have developed various theories as per the causes of different types of crime, whether or not some individuals are predisposed to certain types of criminal activity, legal processes of the criminal justice system, and how criminal offenders are processed. Canada’s criminal justice system comprises and constitutes various stages and components. The criminal justice system is a significant toolRead MoreCriminal Crime And The Criminal Justice System1693 Words   |  7 PagesCriminal Profiler/Psychologist’s are people in the Criminal Justice System that create psychological profiles of criminals in order to identify behavioral patterns, in efforts to help officers narrow down their searches to people who fit that particular description. Profiler’s examine crime scenes, analyze evidence, read reports from investigators, write reports, and interview witnesses and victims in order to collect information. They may work for local, state, or federal law enforcement. ProfilersRead MoreThe Crime Of The Criminal Justice System963 Words   |  4 Pagesnews reports, crime daily. Crime is something that we cannot run from in today’s society; so we depend highly upon the justice system. Criminal Justice is a major concern. Criminal J ustice consists of three areas: our police, courts and corrections department. The Criminal Justice system was put in place by these agencies, and established by the governments to help control the crimes and applies penalties to those that violate the law. Many people feel that the criminal justice system is there toRead MoreThe Crime Of The Criminal Justice System1266 Words   |  6 Pages The criminal justice system in England and Wales is made up of multiple agencies which all have different responsibilities, however they share the main objective of maintaining and enforcing the rule of law. The International Bar Association (2005) describes the Rule of Law as ‘the foundation of a civilized society’ with a society’s formal response to crime being the responsibility of the criminal justice system ‘more specifically in terms of a series of decisions and actions being taken by a numberRead MoreCrime And The Criminal Justice System1511 Words   |  7 Pageshas always been a need to have a system in place in order to ensure that the laws of the land are followed by all. This system, today, is called the criminal justice system. The criminal justice system is very important in serving the individual needs and society’s needs by making individuals feel safe and secure and by fulfilling societal requirements of punishing that criminal elem ent that infringes on those needs of individuals. The role that the criminal justice professional is vital when itRead MoreThe Crimes Of The Criminal Justice System968 Words   |  4 Pagestechnology, there are different types of crimes that can be committed. These crimes have been traditionally defined as either computer crimes or cybercrimes. The distinction in the two types of crimes seems to focus primarily on whether the crime can be committed without the use of technology and if the computer itself was actively involved with the crime. However, both types have created issues with the criminal justice system with how criminals are committing their crimes, the difficulties in law enforcementRead MoreCrime and the Criminal Justice System1111 Words   |  5 PagesCrime and the Criminal Justice System The criminal justice system and the process have molded the laws of the United States to its current existence. The judicial system is designed to punish those who commit crimes against one another and for those who break the laws in other ways. According to Pearson (2012), crime can be defined as conduct in violation of the state, the federal government, or a local jurisdiction for which there is no legally acceptable justification or excuse. Pearson (2012)Read MoreCrime And Criminal Justice System974 Words   |  4 Pagescontrolled by policing to deal with the ‘problem’ of ‘crime’. Although there are various perceptions of what ‘crime’ is and means, we can view it as an offence or act which is able to be punished by the Law. Despite this, the Police arguably omit ‘crimes’ caused by particular individuals or groups such as; the bourgeois and white males and females. Many occasions these responses deny less privileged and minority groups equality within the criminal justice system, furthermore breaking the rule of Law. An ideologyRead MoreThe Crime Of The Criminal Justice System1696 Words   |  7 Pages The Criminal Justice system has become an increasingly popular subject in America due to television, movies, and the media. This is due to crime and punishing crime being romanticized and the population becoming more desensitized. Some of the most appealing shows to the American people are the ones that include criminal investigations. However, the crime television shows that people view on a daily basis is extremely different from the actual Criminal Justice system, especially homicide investigationsRead MoreCrime System And Criminal Justice System Essay1399 Words   |  6 PagesIntroduction: The criminal justice system has evolved on the decades. From initially being constituted by the victim to eventually becoming constituted by written laws. There have been several changes made within the justice system, so in the following I will discuss my perspectives of the researched information and the noted changes of a system that was created by the people for the people. Topic I – Victim Justice System vs. Criminal Justice System A. Responsibilities of the victim’s past/present